Oscar Ratings Down 4%


From tvbythenumbers.com

UPDATE: Time zone-adjusted ratings for the Oscar ceremony show it averaging a 10.4 rating in adults 18-49 and 34.3 million viewers, down from 10.8 and 36.6 million last year (declines of roughly 4 percent and 6 percent). That’s the lowest total audience for the Oscars since 2008.
ABC notes the show improved slightly with adults 18-34 (9.4 vs. 9.3) and was up among male viewers, especially those under 35.
Original post is below.
The early returns on the 88th Academy Awards show the ceremony down slightly from the 2015 Oscars. In the overnight metered markets, the ceremony drew a 13.5 rating in adults 18-49 and a 23.4/36 in households, down a little from 13.9 and 24.6/39 in the metered markets last year.
The fast national numbers are also down, but those aren’t really accurate for live telecasts. A clearer picture will come from time zone-adjusted ratings later in the day.
NBC’s “Dateline” (1.0) and a “Simpsons” rerun on FOX (0.9) fared the best outside of the Oscars.


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